La Fête Wine Company was born from a single unforgettable sip. Founder & CEO Donae Burston discovered Côtes de Provence Rosé while celebrating his 30th birthday at Nikki Beach in Saint Tropez — mistaking it at first for White Zinfandel, then falling for the real thing: pale, dry, and effortlessly refreshing, with notes of wild strawberry, citrus peel, and sea breeze.

That moment sparked a mission: revitalize wine culture by redefining who drinks wine, and when. Produced in the iconic Gulf of St. Tropez, La Fête crafts a full range of Rosé, White, and Red wines — crisp and mineral-driven whites, silky reds with soft red-fruit character, and rosés built for golden-hour sipping. Each bottle captures the effortless, sun-soaked elegance of the Provençal lifestyle, where wine isn't reserved for special occasions — it's part of everyday life.