Jack From Brooklyn

Sorel Hibiscus Liqueur

  • Local
  • POC Maker

Born of the spice trade, versions of sorrel date back to the 1600s, when hibiscus flowers were first imported to the Caribbean from West Africa alongside enslaved Africans. In their new land, hibiscus-based beverages became a local tradition. Made with Moroccan hibiscus blended with Brazilian clove, Indonesian cassia and Nigerian ginger, Sorel is a bright, delicious red liqueur from Brooklyn and a modern twist on a timeless classic. 


Jack From Brooklyn

The story of Jack from Brooklyn is the story of Jackie Summers and his ancestors, both African and Indigenous. His grandparents emigrated to New York from Barbados in the 1920s and through his family, he learned of the rich heritage of sorrel, a traditional hibiscus and spice drink with roots in West Africa and the Caribbean. Years later, after beating the odds and surviving a spinal tumor, Jackie left a 25-year career in corporate America to bring this 500-year-old tradition to market. Despite not having a background as a food chemist, he was able to create the first-ever shelf stable version of this 500-year old beverage. When Jack launched the micro-distillery JackFromBrooklyn in 2012, he was at the time, the only Black person in America with a license to make liquor. To date, he is the first known Black person to hold this license, post-prohibition.


New York

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