Yola Mezcal is helmed by three women: Yola Jimenez, Lykke Li and Gina Correll Aglietti. The project hires almost entirely women as distillers, bottlers, and sales representatives, stating that creating autonomy and economic security for women is a major tenet of their business model. Authenticity is the key to Yola’s success, utilizing organic agave and exclusively sustainable farming and growing techniques. There is also a vested interest in maintaining the traditional methods used in the nearly 400 year old tradition of artisanal mezcal making.