Founded in 1948 as a state-run distillery, Vinprom-Troyan focused primarily on plum and apple rakias — the local, traditionally double-distilled fruit brandies popular in the Balkans. The company has modernized its techniques and processes, and today processes about 6,000 tons of fruits every year. In 2007, following demonopolization of the sector, the company was acquired by Rudolf Jelinek, one of the largest spirits producers in Europe. Today, they continue producing their trademark slivovitz, as well as fruit brandies made from Mirabelle plum, blackberry, and more.