Born 40 years after the signing of the Declaration of Independence, George A. Dickel was an established Nashville merchant when he entered the whisky business. Dickel grew his reputation for selling the smoothest, most mellow spirits in the region. 

George Dickel preferred whisky made in the winter months more than summer months because he felt it made the whisky taste smoother, so the company began advertising their Geo. A. Dickel’s Cascade Tennessee Whisky as “Mellow as Moonlight.” This is why their whisky is chilled before undergoing the charcoal-mellow filtration known as the Lincoln County Process. This extra step smooths out the flavor and they're still the only Tennessee distillery to do it.