Adama Wines is the parent company of the AMANDLA and HER Wine Collection brands. Founded in 2018, a group of black women, all working in the Cape wine industry realized that they could combine their skillset to create a unique proposition: wine grown, made, marketed, and distributed by them. With their own individual stories, HER wines are made for people who are filled with optimism and are determinedly chasing their dreams. The bold colors and clean lines of their labels speak to the confidence of a new generation of g0-getter women, while the traditional African motif serves as a reminder of their proud heritage, and the X design radiates the strength of infinite possibility. 2% of their profits are invested in the HER Wine Collection Scholarship Fund for aspiring young people in the Cape Winelands.